Bob Hair Co.
Natural ingredients, sustainable practices.

Journal Collection

Our full collection of stories from the Bob Journal

Stories from the Collection


Bob People: Blonde Talk with Amanda Berry

Amanda Berry - co-founder and director of Bob - loves to colour blondes, but she wants to get one thing straight: you don't need toxic crap in your colouring products to achieve a great blonde. Ever been told by a friend or a hairdresser that, unfortunately, without the chemicals, your blonde won't work out all that well? Well, Amanda's calling crap on that. Here, the blonde and colour correction specialist delves into why giving great blonde has everything to do with expert colouring and intelligent maintenance, and nothing to do with succumbing to ammonia-filled colour for a seemingly better result.

Where does the common misconception of natural colours not being able to deliver a great blonde come from?

I think it stems from the misconception that anything without harsh chemicals could not possibly do the same job as something low on toxicity. I often get new clients who presume they have to compromise on their blonde colour when they choose to go more natural, but thankfully this isn’t the case. I also think that there is a lack of education for hairdressers about alternative ways of colouring hair; they’re fed misinformation and pass that on to the client. 

Tell me about your products, what they are devoid of and why they are better than most salon products? 

Our colour is free of the main nasties that are responsible for skin irritation, allergic reactions, and hormone disturbances. The colour we use is not 100% ‘organic’ because NO colour is, however the colour is formulated with the least amount of synthetic chemicals and the most amount of organic botanical ingredients. It’s free of ammonia, resorcinol, perfumes, laurel sulphates, parabens, and contains an undetectable amount of PPD.

Ammonia is traditionally the component that makes the hair blonde, and it’s also the thing that hits you in the face when you walk into traditional salons; it smells pungent, makes your eyes water, and if inhaled, will damage the respiratory tract. 

Tell us about your process for picking colours and how Bob is able to make such great blondes?  

The process for choosing the perfect blonde for my clients begins with finding out how much maintenance they’re prepared to commit to. We look at pictures and determine what they love about different shades and examine what their natural colour is, and the condition of their hair. 

At Bob we tend to go for a ‘less is more’ approach, we strategically place foils or freehand to give maximum impact whilst maintaining the quality of the hair and ensuring their colour will grow out seamlessly. The perfect blonde comes down to a fine balance of creating the creamiest pops of colour whilst ensuring the hair stays healthy and strong, because there is no point being blonde if your hair feels (and looks) like straw.

Can Bob colour all types of blondes?

Yes! Just because we love ‘natural’ sun kissed shades, doesn’t mean we can’t or don’t create statement colours like platinum or pastels. Ammonia free doesn’t mean boring!

Favourite shampoos and conditioners for blondes at Bob?

Blondes need moisture! I love Neuma’s Neumoisture shampoo and conditioner; it’s nourishing and smoothing to the hair without weighing it down. An absolute game changer for blondes is the Sans Ceuticals Nourishing Hair Hydrant Ultra + teamed with the Moisture + Protein Infusion spray. Together they can be used once a week to hydrate, build strength, and add loads of delicious shine and manageability.